Subtitle translation, also known as origination, is the process of translating the spoken dialogue of a video from the original language into a foreign language. It is a key stage of in the subtitle creation process which includes various technical and linguistic tasks like transcription, timecoding, subtitle review, encoding, etc.

Subtitle translation is a powerful assistance to make your media content accessible to international audiences speaking different languages. What’s more, search engines can not read a video. Thus, having a video with translations for title, description, and transcript gives you a higher chance of being clicked, boosting your company’s overall visibility in foreign markets.