In this digital age, the development of social networks can be compared to a boom. People use internet-based social media platforms like Facebook, Instagram, Twitter, etc. not only to maintain connected relationships but also to get access to a great deal of news and information.
To approach customers on social media, marketers are using a variety of visual content like infographics, images and videos. Of all these forms, videos are the most effective ones that attract people’s attention. So, how to make the best use of your visual storytelling video?
The answer is adding closed captions and subtitles to social media videos, which is also the topic of today’s article. We would like to open the door to closed captions and subtitling services as well as their benefits to your social media engagement.
The Functions of Videos on Social Media
With the fact that visual aid takes up 90% of information coming to the brain and at least 65% of people are “visual learners”, the power of visual content is undeniable. When it comes to videos on social media, it is not a trend but a strategy that can directly affect the parameters of engagement. Let’s take a closer look at the utility of videos on social platforms.
First, videos quickly and visually introduce new information about your products or services to the customers.
Statistics show that only 20% like to read text on a social page while 80% of people like to watch a video. As we know that people acquire better visual and vocal content, videos can not only catch the first attention of customers but also hook them up with your story.
Video content also has the least skimming rate
In addition, the limited time for a short video helps people to watch more new videos without waiting or being bored. TikTok along with other short-form video stories or reefs on Facebook and Instagram are typical examples of quick and visual content.
Second, entertainment and stress relief are provided for audiences via videos.
Being an integral part of social media, the content displayed in the form of video is very diverse. However, the most popular is entertainment and stress relief such as gaming video, music video, cooking video, etc. That is, to approach people with their sense of humour and hobby.
More women view videos on Social Media, but men watch longer
The report (PDF) given by Nielsen displays the different hobbies of watching online videos between men and women, which demonstrates the popularity of video content among the population.
Third, marketers can gain a great marketing tool by using video.
Its important role has been proven through the survey carried out by Wyzowl, which shows the common use of video as a marketing tool. With the ability of access to a lot of customers and build up creative content, video tools are absolutely a useful assistant for marketers.
87% of marketers use video for content marketing
How Do Captions and Subtitling Services Add Values to Your Social Media Engagement?
When adding quality closed captions and subtitles into a video through the use of subtitling services, your business will gain some advantages as below:
#1. Reach More International Audiences
Social media user growth rankings
As per the Digital 2021: Global Overview Report, in 2021, there are about 53.6 % of the global population active on social media. This percentage focuses on some highest relative and largest absolute growth markets which are non-English speaking countries. As a matter of fact, the number of social media users who do not speak English is on the rise and increasing the need for captions and subtitles in the video. It’s the golden chance to extend your products to international markets.
#2. Enhance Viewer Experience and Reach Audiences Anywhere
Normally, videos on social media are defaulted to muted. To put it simply, the platforms automatically mute videos that autoplay. Besides, for some sound-sensitive specific environments such as silent hospitals, noisy subways or at some point of time such as midnight, the muted video is considered an obligatory choice. Videos are meant to play with sound and this action sometimes causes negative experiences for the viewers.
With the help of captions and subtitles, people have solutions to all the inconveniences related to video with no sound because they can read the information in the form of words. In this way, the user’s experience is enhanced and the audiences can enjoy video content on social media anywhere, anytime.
#3. Give a Boost to Your SEO
Another big advantage when adding captions to video is to bring about a better ranking on search results.
Adding captions to videos can boost SEO
That is to say, Google and YouTube’s algorithms need to understand what your content is about before they can start showing your videos. While the information such as the title and description only helps to create common keywords, captions or subtitles can provide a reliable reference to Google and Youtube’s search engines. In this way, your keyword range is extended and your content can rank higher.
#4. Make Good Impression
As reported by Meta for Business, videos ads with automated captions increase their view time by 12%. Furthermore, Facebook and Nielsen discovered that 47 per cent of the value in a video campaign is reached in the first three seconds, and 74 per cent is reached in the next seven seconds.
For those reasons, adding captions or subtitles to video ads is a good way to effectively make the first impression and then make sure of audience retention.
#5. Accommodate People with Disabilities
As stated by the World Health Organization, there are 466 million people including 432 million adults and 34 million children experiencing disabling hearing loss. These hearing-impaired people, as well as those with learning difficulties or attention deficit problems, can interact with video content thanks to closed captions. As transcribing both spoken words as well as background sounds such as music or other noises, closed captions are a helpful tool for this group of people.
Closed captions are a helpful tool for people with disabilities
To Sum Up
It goes without saying that Closed Captions and Subtitling Services on social media provide the perfect opportunity to raise engagement.
As being the professional provider for these services, GTE Media makes sure of the best value and high standard results to our customers. Knowing the key that closed captions and subtitling are two different types of service, we always set up distinct and strict processes for every step of a project. With the aim of giving the first priority to customer credibility, GTE Media’s team always considers quality, punctuation and competitive rate as our brand commitments.
Should you want to get more information about this topic, or if you need to use our closed captions and subtitling services, please feel free to contact us. Our certified and experienced talents are of service all the time!
Tags: Subtitling Services